Google Downranks Mobile Sites

Posted by: admin • 1 Jul, 2013 0

Many efforts have already been made to create a mobile version or “apps” for certain websites, but as this Google update suggests, simply redirecting your traffic would not do well after all. Aside from the obvious disadvantages of redirecting to a mobile version of the site (eg. split traffic), the website will also be prone to faulty redirects. This kills the site’s rankings. What needs to be done? Dispose of the mobile version of your website and switch to a responsive design website.

It has been officially declared that Google is now penalizing websites that redirects mobile users to a mobile homepage. As mentioned in the article, this bad redirect method disrupts the user’s workflow and tends to make them prematurely leave the site for good. This has been clearly a studied pattern and by that Google decided to downrank these sites as it is clearly against the user experience.

Google downranks mobile sites.

“Some websites use separate URLs to serve desktop and smartphone users. A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site”

Google’s crawlers behave the same as human users do, so it is more than important to see to it that your site is redirecting correctly to a relevant or its counterpart mobile-version page when using a mobile site. Or better yet, consider investing on a responsive web design for your website.

The point of Google’s point on this matter is to offer visitors an equivalent experience when using their mobiles. This update also clearly shows that Google is an advocate of the responsive website. If you have not noticed lately, Google’s products like YouTube, Blogspot and Analytics etc. have been using the responsive design philosophy. The responsive web design makes it easier for site owners to properly align all the web elements of their layout to any screen resolution. This makes the design very fluid and good-looking across all devices, which the whole idea of it all makes a very good user experience because they would be viewing the site without difficulty.

Adapting the responsive web design offers many advantages to the owner like reduced maintenance cost due to the fact that you are only updating and maintaining just one website, concentrated traffic because again you only have one website to tend to and many more.

Will a responsive design cause problems to users because the size would be too big for mobile devices? Proper responsive design uses media queries to serve content appropriate to the device the user is browsing with. This means that you could send smaller images for phones than for desktop, and use a different type of navigation for phones than for desktop. This being the case, there will not be any performance issues or penalties when you have a good responsive design in place.

This could be the beginning of Google’s fight for a mobile-friendly Internet. It is a wise decision to adapt now and be one of the early adapters to these changes. Other major search engines will certainly follow as they always do and this should also be a wake-up call to all digital marketers specializing in websites and online marketing.


When having someone develops or modify your website to a responsive design, make sure they are very capable, professional and have enough business experience. Select Bytes has been a business solution provider for 15 years and offers the best responsive web design service for any business industry out there. Contact us to know more about our services.
It has been officially declared that Google is now penalizing websites that redirects mobile users to a mobile homepage. As mentioned in the article, this bad redirect method disrupts the user’s workflow and tends to make them prematurely leave the site for good. This has been clearly a studied pattern and by that Google decided to downrank these sites as it is clearly against the user experience.

Many efforts have already been made to create a mobile version or “apps” for certain websites, but as this Google update suggests, simply redirecting your traffic would not do well after all. Aside from the obvious disadvantages of redirecting to a mobile version of the site (eg. split traffic), the website will also be prone to faulty redirects. This kills the site’s rankings.

“Some websites use separate URLs to serve desktop and smartphone users. A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site”

Google’s crawlers behave the same as human users do, so it is more than important to see to it that your site is redirecting correctly to a relevant or its counterpart mobile-version page when using a mobile site. Or better yet, consider investing on a responsive web design for your website.

The point of Google’s point on this matter is to offer visitors an equivalent experience when using their mobiles. This update also clearly shows that Google is an advocate of the responsive website. If you have not noticed lately, Google’s products like YouTube, Blogspot and Analytics etc. have been using the responsive design philosophy. The responsive web design makes it easier for site owners to properly align all the web elements of their layout to any screen resolution. This makes the design very fluid and good-looking across all devices, which the whole idea of it all makes a very good user experience because they would be viewing the site without difficulty.

Adapting the responsive web design offers many advantages to the owner like reduced maintenance cost due to the fact that you are only updating and maintaining just one website, concentrated traffic because again you only have one website to tend to and many more.

Will a responsive design cause problems to users because the size would be too big for mobile devices? Proper responsive design uses media queries to serve content appropriate to the device the user is browsing with. This means that you could send smaller images for phones than for desktop, and use a different type of navigation for phones than for desktop. This being the case, there will not be any performance issues or penalties when you have a good responsive design in place.

This could be the beginning of Google’s fight for a mobile-friendly Internet. It is a wise decision to adapt now and be one of the early adapters to these changes. Other major search engines will certainly follow as they always do and this should also be a wake-up call to all digital marketers specializing in websites and online marketing.


When having someone develops or modify your website to a responsive design, make sure they are very capable, professional and have enough business experience. Select Bytes has been a business solution provider for 15 years and offers the best responsive web design service for any business industry out there. Contact us to know more about our services.


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