What is Parallax Scrolling?

Posted by: admin • 18 Sep, 2014 0

Parallax Scrolling has recently been growing in popularity throughout the internet because of the many creative possibilities it brings to web design. It was first used in traditional animation in the 1930s, and gained more attention in the 1980s when side scrolling video games started to come out. This was used for different layers of the video game move at varying speeds from one another, creating the illusion of depth. This technique is used in web design in which the background moves at a different speed than the rest of the page, creating a stunning visual effect and interactive user experience.

What are the Pros and Cons of Parallax Scrolling?

Depending on the purpose of your website, there are several reasons you may or may not want to make use of Parallax Scrolling. In order to give you a better perspective whether or not it is for you, here are the pros and cons of Parallax Scrolling:

Pros:

  • Longer page visits- It creates longer page visits, as the user is encouraged to scroll through the entire page
  • Interactive user experience- The user is given a more interactive experience as he or she scrolls through your page, taking part of your innovative story telling.
  • Chance for virality- Since users are given a good interactive experience, the change of your site being shared on social networks is increased, as they are eager to tell people of the journey the website took them to.
  • Endless creative possibilities- The use of parallax scrolling in web design has only recently gained popularity, so there’s still a lot of room for innovation and creativity.

Cons:

  • Slower page speed- There are a lot of images used with Parallax Scrolling, so your page speed can be greatly affected, causing slower load times.
  • SEO Takes a Hit- Since most websites using this method only have a single page you scroll through, it allows for only one set of meta information, a single URL, and several H1 headers competing with one another.

When should you make use of Parallax Scrolling?

The use of Parallax scrolling is the best way to tell your audience a story. As they scroll through your page, you take them on a creative journey in which they become a part of. It’s a great way to market your products, without necessarily bombarding users with information, but through captivating their emotions.


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